Hey there Reader,
Ever feel like your brand is a hidden gem that’s just waiting to shine? Let’s fix that.
This month, we’re diving into the full spectrum of branding for therapists—
Ever had one of those moments where you’re scrolling through social media or browsing websites and see a brand that just clicks?
It’s not just the flashy visuals—it’s the feeling that the brand really gets you.
That’s exactly what we’re aiming for with your therapist brand. This month, we’re diving into all the elements that make your brand unforgettable.
From nailing your online presence to ensuring every client touchpoint reflects your unique style, we’ve got you covered. I’ve seen firsthand how small tweaks can make a huge difference, and I’m thrilled to share these insights with you. Think of this as your toolkit for making your practice not only stand out but truly resonate with the clients who need you most.
Are you ready to fill your branding toolbox Reader?
If you keep scrolling, you'll find an exclusive Branding Activity just for our subscribers, with Emotional Branding Reflection and Action Plan to guide you through September.
DON'T MISS OUT on September's FREE Coffee, Coworking & Tech: Website Audit happening September 22nd.
Register Here
Make sure to sign up and invite your colleagues to join in on the fun!
Have a gentle day,
Anastasia Chrysostom (she/her)
Exclusive Activity
Emotional Branding Reflection and Action Plan 🖋️
Unlock the power of Emotional Branding for your practice with this hands-on activity designed to deepen your connection with clients. By exploring and aligning with their emotional experiences, you’ll create a brand that truly resonates and stands out.
Steps:
-
Identify Emotional Touchpoints:
- Reflect on the common emotional states your clients experience when they seek therapy. Are they feeling anxious, overwhelmed, or hopeful? Write down these emotional touchpoints.
-
Create Client Personas:
- Develop detailed personas for your ideal clients, focusing on their emotional triggers and aspirations. What are their biggest concerns, dreams, and challenges? Use this insight to shape your brand’s voice and messaging.
-
Craft Your Brand Story:
- Write a short narrative that highlights how your practice understands and supports these emotional experiences. Share a story or a message that conveys empathy and aligns with your clients’ needs.
-
Design with Empathy:
- Review your current branding elements (logo, colors, website, etc.) and assess how well they reflect the emotional connection you aim to build. Make adjustments to ensure your visuals and messaging align with the emotional touchpoints you’ve identified.
-
Test and Reflect:
- Share your updated branding elements with a small group of peers and gather feedback. Reflect on how well your new approach resonates with their emotional experiences and make any necessary tweaks.
By completing this activity, you’ll develop a brand that not only looks professional but also truly connects with your clients on an emotional level, enhancing trust and differentiation in your practice.
If you’d prefer expert help in crafting a powerful emotional brand for your practice, check out our branding packages. We’re here to help you create a brand that resonates deeply and sets you apart!
New Blogs
Emotional Branding for Therapists: Connecting on a Deeper Level
Read the Blog →
|
|
How You Run Your Therapy Practice is Part of Your Brand
Read the Blog →
|
|
The Essential Elements of a Strong Therapist Brand
Read the Blog →
|
What's Happening in the Therapy World?
Upcoming Events and Trainings:
September 22nd - FREE- Coffee, Coworking & Tech: Website Audit
Perks Coffee, 3000 Windy Hill Rd SE #176, Marietta, GA 30067
11:30 AM - 1:30 PM
Expert Guidance, Tools for Success, Coworking Session
Register Here
Cochran Shoals Trail
September 20th & October 18th
Register Here
Online
October, Exact Date Coming Soon
Register Here
|
Listen Now
Keep an eye out for our upcoming new episodes of The Counseling Compass Podcast on Spotify! Your tool for navigating therapeutic specialties and practices. Make sure to subscribe so you never miss an episode and in the meantime, enjoy two of the earlier episodes to stay caught up!
|
|
Prepare & Enrich for Couples
Rachel Dorneanu, LPC, NCC joins us to discuss the power of Prepare Enrich to work with couples and the benefits of becoming a facilitator.
|
